Ferrari Launches Exclusive Token 'Token Ferrari 499P' for Hypercar Auction

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As per Jinse, Ferrari is set to launch a digital token called 'Token Ferrari 499P' to grant access to auction a racing car that won the 2023 and 2024 Le Mans 24 Hours races. The token is limited to 100 members of an elite Hyperclub, offering exclusive participation and sponsorship opportunities in Ferrari's Hypercar racing program. The project, developed in partnership with Italian fintech firm Conio, marks Ferrari's second step in its Web3 strategy, following its 2023 acceptance of BTC, ETH, and USDC for car purchases. The token also serves as a potential gateway to future asset tokenization, including limited-edition cars and racing IPs.

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