Publishers and media owners can now use natural language to inquire about their video performance and receive reports, comparisons, and analysis within seconds.
New York, November 10, 2026 /PRNewswire/ — EX.CO today announced the launch of EX.CO AI Analyst, an AI assistant built into the platform’s reporting tools. EX.CO says publishers and media owners can ask about their performance in natural language and receive reports, comparisons, and analysis within seconds. The AI Analyst is now available to all EX.CO customers.
Media companies’ revenue teams spend a significant portion of their day on manual data tasks before making any decisions. According to a recent study by DoubleVerify, 73% of publishers and SSP executives say they spend too much time manually handling inventory performance and revenue data; 80% report that this time consumption limits their ability to optimize inventory and revenue. Advertising operations professionals estimate that the morning reporting process alone takes 60 to 90 minutes per day, equivalent to approximately 4 to 6 hours per person per week.
EX.CO states that the AI analyst is integrated directly into the EX.CO platform, enabling anyone to submit data requests and receive results within seconds, freeing up time to make faster, more informed strategic decisions. After a user enters a question, the assistant generates reports, runs analyses, and provides clear answers; users can also follow up with additional questions if needed.
Shachar Orren, Co-Founder and CMO/CRO of EX.CO, said: “Every revenue team we work with faces the same challenge: the data they need already exists, but turning it into an actionable format often takes hours. This complexity is no longer necessary—teams can now ask their AI analyst questions just as they would a colleague and receive clear answers immediately. As a company that prioritizes ease of use and simplicity, this is another way our customers are leveraging AI to optimize workflows and make smarter decisions faster.”
EX.CO states that the AI analyst is powered by EX.CO’s reporting engine and queries account data directly, ensuring answers always reflect current performance. The tool operates within the platform the team already uses, requiring no additional tools or extra logins, while also maintaining context for follow-up questions, allowing users to easily narrow date ranges or drill down into individual data points.
This tool is now available to all EX.CO customers and can be accessed from any reporting page on the platform.
About EX.CO
EX.CO is a company providing AI infrastructure for the streaming economy, driving revenue growth across web, mobile, CTV, and DOOH. As a trusted partner to global media leaders—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization through its online video platform and AI-powered revenue engine, with products designed for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of the video industry. Headquartered in New York City with a global team, the company is backed by institutional investors including The Walt Disney Company, Saban Ventures, Viola Group, and 83North. For more information, visit ex.co.
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