Eric Trump took to X on August 22 to squash rumors that the Trump family was about to launch a new cryptocurrency, calling the claims “absolutely not true” and labeling them outright fraud.
The statement was a direct response to a post from the account @WhaleScan, which had asserted that Donald Trump was preparing to release a new coin. Eric Trump’s rebuttal was blunt: no one in the family is launching any coin, and anyone suggesting otherwise is running a scam.
What sparked the denial
The rumor appears to have gained traction on X, where @WhaleScan posted claims about an upcoming Trump-affiliated token. The post apparently referenced previous Trump-related meme coins like $TRUMP and $MELANIA as context, implying the family was gearing up for another digital asset launch.
No specific company, token name, or regulatory filing was attached to the claim.
The Trump family’s actual crypto footprint
Eric Trump has been publicly affiliated with World Liberty Financial, a decentralized finance initiative that launched in 2024. The family has also been linked to American Bitcoin, a separate venture. Neither of these projects was implicated in the recent rumor.
Then there are the meme coins. $TRUMP and $MELANIA both entered the market as tokens trading on the back of the Trump brand. These prior launches created a baseline expectation among some market participants that more tokens could follow at any time, making the ecosystem fertile ground for exactly the kind of speculation @WhaleScan was pushing.
Eric Trump’s denial serves a dual purpose. It protects the family brand from unauthorized association, and it signals to potential investors that this particular claim has no backing from anyone with actual authority to launch a Trump-affiliated token.
Why crypto rumors are so effective, and so dangerous
This pattern has played out repeatedly. Social media rumors around Trump family digital asset ventures have been disproven before, yet each new cycle of speculation manages to find a fresh audience willing to act on unverified information.
For investors, the lesson is straightforward: if a major crypto launch isn’t announced through official channels with verifiable details, it’s probably not real.