Deep Analysis of Coinbase's 'Everything Exchange' Transformation Strategy

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Coinbase is pushing into an 'everything exchange' model, moving beyond crypto on-ramps to include stock trading, perpetual contracts, and prediction markets. Trading fee revenue now accounts for less than 55% of income, down from over 90% in 2021. The firm is also using its Base blockchain for long-term differentiation. As altcoins to watch gain traction, crypto analysis suggests user retention and app engagement will be key in the short term.
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