CoinBilly Completes Full Acquisition of the Invisible Friends NFT Brand

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NFT News: coinbilly, an early team member of Invisible Friends, announced the full acquisition of the NFT brand, including smart contracts, intellectual property, and remaining inventory. The process began five years ago and was completed over the past two years. The project features 5,000 walking invisible characters, revealed in November 2021. A charity auction in February 2022 raised $1.3 million. coinbilly plans to expand into physical products and brand collaborations. This marks a major announcement for the NFT space.

ChainCatcher report: coinbilly, an early team member of Invisible Friends, posted that he has fully acquired the brand, including the smart contracts, intellectual property, remaining inventory, and After Effects files. He stated that he began working on the brand five years ago and has been steadily pursuing the acquisition over the past two years, involving extensive legal coordination with multiple parties. The original artwork was created by artist Markus Magnusson, who will not be involved in future operations. According to his account, Invisible Friends consists of 5,000 looping animated invisible characters, where viewers can only see what the characters are wearing or holding. The project was first teased in November 2021, with the early team comprising coinbilly, James Curran, and developer mikker. On February 23, 2022, a charity auction raised $1.3 million, distributed among 13 charitable organizations; subsequent public minting launched at a floor price of 12 ETH—approximately $30,000 at the time—with pre-launch trading volume reaching roughly 10,000 to 15,000 ETH. The project has also collaborated with Shopify, Snapchat, Sotheby’s, and Kith. coinbilly said future efforts will focus on physical products, character animation, experimental digital content, and brand partnerships, aiming to introduce the Invisible Friends brand to users unfamiliar with NFTs. Holders will receive priority access, and he plans to soon release a free commemorative open version for holders. He also announced he will answer questions on Discord and X, and host a live stream on Twitch at 1:00 PM Eastern Time the following day to outline the roadmap.

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