Coinbase CEO Admits Misjudging Community Reaction to X Avatar Change Affecting Meme Coin

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Coinbase CEO Brian Armstrong acknowledged in a recent interview with crypto KOL Ansem that he misjudged the community’s reaction to his X avatar change tied to a meme coin. The coin, Brain, built on Base chain’s B20 token standard, experienced a surge followed by a sharp decline after his avatar update. The meme coin’s volatility underscores the sensitivity surrounding on-chain events, as the token faced a rapid sell-off following the second avatar change.

BlockBeats news: On July 27, Coinbase CEO Brian Armstrong, during an interview with crypto KOL Ansem, said he completely misjudged the community in the incident where replacing the X avatar caused related meme coins to crash. “It was a great wake-up call—I’ll make sure to communicate expectations more clearly going forward.”


Previously popular meme coin Brain uses the native B20 token standard introduced by Base chain’s Beryl upgrade, with the token name derived from Coinbase CEO Brian Armstrong.


Brian Armstrong briefly changed his X profile picture to match the token's icon, sparking community speculation and rapidly boosting trading activity. When Brian Armstrong changed his X profile picture again, the meme was heavily sold off and gradually headed toward "zero." Brian Armstrong faced backlash from the community over this incident.

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