Coinbase CEO Admits Misjudging Community Reaction to X Avatar Change

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On July 27, 2026, Coinbase CEO Brian Armstrong acknowledged during an interview with crypto KOL Ansem that he misjudged the community’s reaction to his X avatar change. The avatar, which resembled the Brain token icon, triggered a sharp price decline. Armstrong referred to the incident as a wake-up call and pledged to improve communication. This comes amid ongoing announcements about token launches and new token listings on major platforms.

According to Huoxing Finance, on July 27, Coinbase CEO Brian Armstrong recently stated during an interview with crypto KOL Ansem that he completely misjudged the community in the incident where replacing his X profile picture caused the related meme coin to crash. “It was a great wake-up call—I’ll make sure to communicate expectations more clearly going forward.” The previously popular meme coin Brain uses the native B20 token standard introduced by Base chain’s Beryl upgrade, with its name derived from Coinbase CEO Brian Armstrong. Armstrong briefly changed his X profile picture to match the coin’s icon, sparking community speculation and rapidly boosting trading activity. After he changed his profile picture again, the meme coin faced massive selling pressure and gradually approached zero value. Armstrong has since been widely criticized by the community.

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