CNN and CNBC partner with Kalshi and Polymarket ahead of the U.S. midterm election

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On-chain news shows that CNN, CNBC, and others have partnered with Kalshi and Polymarket ahead of the U.S. midterm elections. Election trading on these platforms has reached $1.5 billion, according to Dune data. CBS News named Kalshi as its prediction market sponsor. CNBC’s agreement includes revenue sharing and equity. Market news highlights the Wall Street Journal featuring Polymarket odds on its homepage. Fox and CNN will omit odds from their election night coverage.

Odaily Planet Daily report: Prior to the U.S. midterm elections (November 3), media outlets including CNN, CBS News, Dow Jones, and CNBC partnered commercially with prediction market platforms Kalshi and Polymarket, incorporating election betting odds into their reporting. Dune data shows that total election-related trading volume on the two platforms reached approximately $1.5 billion. CBS News announced that Kalshi is its sponsored prediction market partner; CNBC disclosed that its collaboration with Kalshi includes customer acquisition revenue sharing and a minority equity investment. The Wall Street Journal features a dedicated column for Polymarket odds on its homepage. Fox and CNN stated they will not report betting odds during their live election night coverage.

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