China's short video series becomes the fourth major global audiovisual product.

ChainCatcher report: The National Radio and Television Administration has released the "Report on the Development of China-ASEAN Micro-Short Video International Communication." The report states that micro-short videos, a new form of online audiovisual content originating in China, are emerging as the fourth major global audiovisual format following American films, Japanese anime, and Korean dramas. Cooperation between China and ASEAN in micro-short videos continues to deepen, becoming an important vehicle for China-ASEAN digital economy collaboration and people-to-people exchanges. The report notes that China’s micro-short video market has maintained rapid growth. In 2025, a total of 33,000 micro-short videos were released nationwide; from January to September 2026, the number of released micro-short videos reached 490,000—13 times the total for all of 2025. The user base for micro-short videos has reached 850 million, with monthly active users exceeding 600 million. In 2026, the overseas micro-short video market size outside China is projected to exceed $6 billion, a 67% year-over-year increase from 2025. The report also states that platforms with Chinese backing dominate the global market: among the top 10 most downloaded micro-short video apps in overseas markets from January to September 2026, all were Chinese-backed, and nine of the top 10 platforms in terms of in-app purchase revenue were also Chinese-backed.