ChainThink reports that on July 30, ByteDance initiated a restructuring of its B2B business, merging the Feishu product team with the Doubao product team to form a new Doubao product team, with Feishu head Xie Xin now reporting to Doubao head Zhao Qi.
Feishu’s sales, marketing, and customer service teams will be integrated into VolcEngine. Both parties will establish a new B2B commercial organization, the "Creativity Service Platform," to uniformly manage ByteDance’s MaaS, SaaS, and other enterprise services, under the leadership of VolcEngine’s head, Tan Dai.
After the reorganization, Feishu’s existing products and services remain unchanged. DouBao Enterprise, developed with participation from the Feishu team, is currently in internal testing with select Feishu customers and can leverage Feishu Docs, group chats, meetings, and enterprise knowledge to perform complex tasks.
It is reportedly the largest ToB restructuring since ByteDance implemented business segmentation in 2021. After the adjustment, DouBao will be responsible for enterprise AI products, Feishu will provide the office entry point and enterprise data, and VolcEngine will handle sales and delivery.