According to ME News, on July 30 (UTC+8), ByteDance issued an internal email announcing the integration of the Feishu product team with the Doubao product team to form a new Doubao product team, under the unified leadership of Doubao head Zhao Qi, with Feishu head Xie Xin reporting to Zhao Qi. In terms of the GTM structure, the Feishu GTM team will be merged with the Volcano Engine team to establish a new B2B GTM organization called the "Creativity Service Platform," responsible overall for marketing, sales, and customer service of ByteDance’s MaaS, SaaS, and other cloud services, led by Volcano Engine head Tan Dai, with Feishu sales head Lin Chan and Feishu strategy and marketing head Shi Zhijuan reporting to Tan Dai. This integration represents ByteDance’s largest restructuring of its B2B business since implementing business divisionalization in 2021. Following the reorganization, Feishu’s products and services remain unchanged, and Feishu will deepen product collaboration with Doubao in productivity scenarios. The enterprise version of Doubao, developed with deep involvement from the Feishu product team, has already entered internal testing with select Feishu customers. Feishu currently serves over 10 million enterprise users, and this integration will further enhance the integrated collaboration capabilities of ByteDance’s B2B business. (Source: ChainCatcher)
ByteDance restructures its B2B business: Feishu is integrated into DouBao, and GTM is merged with Volcengine.
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Summary
On July 30, ByteDance announced a major restructuring of its ToB business, with Feishu’s product team now integrated into DouBao under Zhao Qi’s leadership. Feishu’s head, Xie Xin, reports to him. The GTM team has merged with Volcengine to form the Creativity Service Platform, led by Tan Dai. Feishu’s sales and strategy leaders now report to him. This is the largest restructuring since 2021. Feishu’s services remain unchanged, with deeper collaboration expected between Feishu and DouBao, including internal testing of DouBao Enterprise Edition. New token listings and on-chain developments may benefit from this shift in organizational focus.
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