As reported by AiCoin, Brazilian fintech company Méliuz (CASH3) discovered in late 2024 that despite being profitable, debt-free, and growing, the market valued its business at zero. To counter Brazil's high interest rates and inflation, the company shifted its treasury strategy to Bitcoin. Shareholders overwhelmingly supported the move, with 66% voting in favor. Rather than using dollar-denominated debt, Méliuz used stock offerings and derivative strategies to fund Bitcoin purchases. The company now sells cash-secured put options to generate capital gains for Bitcoin, keeping 80% in cold storage. The goal is not speculation, but survival, as Bitcoin serves as an 'escape pod' from the erosion of fiat value.
Brazilian Fintech Méliuz Turns to Bitcoin to Escape Fiscal Trap
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