Huo Xing Finance reports that on September 9, Apple will hold its annual product launch event at 1:00 AM Beijing Time on September 10. The debut of Apple’s first foldable iPhone will be the main highlight, alongside the iPhone 18 Pro series, new Apple Watch models, and AirPods. This event marks the first major product launch overseen by new CEO John Ternus, who succeeded Tim Cook on September 1. Apple’s first foldable iPhone, tentatively named the “iPhone Duo,” is expected to start at approximately $2,000, with the 256GB model as the entry-level configuration. Higher-storage variants may reach nearly $3,000. The device features a horizontal fold design, optimized for video viewing when unfolded, and supports split-screen and multitasking functionalities similar to the iPad. Hardware specifications are anticipated to include the A20 Pro chip and Apple’s in-house C2 baseband, dual 48MP rear cameras, a 12MP video conferencing camera, support for Apple Pencil, and a magnetic hinge mechanism. The product is expected to launch as early as October. Bloomberg notes that foldable phones have historically been constrained by high prices, limited battery life, camera performance, and screen creasing issues—but advancements in supply chains and related technologies are addressing these shortcomings. Apple aims to use the foldable iPhone to enter a new product category and position it as a premium device combining innovation with status symbolism. The iPhone 18 Pro and Pro Max will retain the traditional flat design, with key upgrades focused on the imaging system, including a mechanical aperture for more precise depth control and improved low-light performance. Both models are expected to feature the A20 Pro chip, enhanced cooling, and extended battery life. The Dynamic Island will also be further reduced in size. Due to memory chip shortages, the prices of the iPhone 18 Pro and Pro Max are expected to increase by $100 each. Apple has previously raised prices on Macs and iPads; this price hike for the iPhone signals that storage cost pressures are now being passed directly to consumers. The Apple Watch Series 12 and Ultra 4 are expected to introduce new color options and design tweaks, alongside strengthened health and fitness features, including a new “Readiness” app that provides deeper analysis of metrics such as heart rate and blood oxygen levels. AirPods 5 will feature upgraded noise cancellation, while the previously planned premium AI-enabled AirPods with camera sensors have been delayed until next year. For Ternus, this launch is not only a product unveiling but also his first major public appearance since taking the helm of Apple. Against the backdrop of Apple’s revenue nearing $500 billion and its stock price rising approximately 2,300% during Tim Cook’s tenure, the market will be closely watching whether Ternus can prove—through the foldable iPhone—that Apple still possesses the innovation capacity to introduce entirely new product categories.
Apple unveils foldable iPhone and price increases at upcoming event
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Summary
Apple is scheduled to host its annual product launch event on September 10, 2026, featuring the debut of its first foldable iPhone, the iPhone 18 Pro series, along with new Apple Watch and AirPods models. The foldable iPhone, tentatively named the 'iPhone Duo,' is expected to start at $2,000 and will include features such as a horizontal fold design, the A20 Pro chip, and dual 48MP rear cameras. The iPhone 18 Pro and Pro Max models will see a $100 price increase due to storage chip shortages. This event will also mark the first major public appearance of new CEO John Ternus. With new token listings anticipated to follow, crypto price news may attract renewed attention as the tech and blockchain sectors continue to converge.
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