IT Home, October 26: Greg Joswiak, Senior Vice President of Global Marketing at Apple, posted an introductory video for the iPad mini (A20 Pro) on X, revealing that Apple will be launching additional new products this week.
Based on previous leaks from Gurman, Apple is expected to launch the iMac and MacBook Pro with the M6 chip tomorrow evening (October 27, Beijing time), and the first MacBook Pro with a touchscreen the following evening (October 28).
From the logic of this launch event, it’s clear that Apple never intended to hold a dedicated large-scale event to introduce its first touchscreen MacBook Pro. In fact, Jobs once described touchscreen laptops as “ergonomically terrible.” After Tim Cook became CEO, he compared merging tablets with PCs to “combining a toaster and a refrigerator.” Former marketing chief Phil Schiller and software chief Craig Federighi also previously expressed negative views on touchscreen Macs. Now, with John Ternus taking over as CEO, Apple is finally preparing to launch its first touchscreen Mac.
Apple is expected to emphasize at this week’s event that the touchscreen MacBook Pro is not a fusion of Mac and iPad, nor will it be a computer designed primarily for touch-based interaction. The keyboard and trackpad will remain the core input devices, while touch will be used for tasks better suited to direct screen interaction, such as scrolling, zooming, panning, and swiping.