Apple has officially entered the touchscreen MacBook Pro era—and it looks like it also wants to empty your wallet in the process.
The new touch-screen MacBook Pro starts at $2,899, which is already quite expensive. However, if you want to equip it with all available upgrades and get the top-tier model, be prepared to spend around $14,549.
As MacRumors first reported, Apple Configurator shows the fully configured 14-inch model priced at $14,249 and the 16-inch model at $14,549. Both models feature Apple’s top-tier M5 Max chip with an 18-core CPU and 40-core GPU.
Some of the price pressure can be attributed to ongoing memory shortages and the seemingly endless demand for hardware from artificial intelligence. Upgrading to a 4TB SSD costs an additional $1,000, upgrading to 8TB adds $3,000, and opting for the new 16TB option requires an extra $7,000.
Add $2,000 to upgrade the memory to 128GB, or pay an additional $150 for the nano-textured glass.
For comparison, the previous-generation 16-inch MacBook Pro had a maximum price of $10,149. The new model raises this ceiling by a full $4,400.
Despite the steep price, this release marks a significant shift for Apple. Nearly a decade has passed since Apple’s first attempt with the Touch Bar—a feature the company ultimately abandoned—and now it is preparing to embrace a touchscreen MacBook Pro.
Pre-sale begins on October 30, with sales starting on November 6.


