PANews, September 8: According to MacRumors, Tim Cook will attend Apple’s in-person screening of the “Surprise and Shine” special event this Wednesday but will not appear in the official launch video. Cook stepped down as Apple’s CEO on September 1 and transitioned to Executive Chairman, with hardware head John Ternus assuming the CEO role. Bloomberg reporter Mark Gurman noted that Apple intentionally tied this leadership transition to the product launch, aiming for Ternus to become the public face of future products such as a foldable iPhone; therefore, Cook will not be featured in the presentation to avoid diluting the impact of the transition.
Apple's Tim Cook to Skip September 9 Event Video
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Summary
Apple’s Tim Cook will not appear in the official video for the September 9 “Surprise and Shine” event, though he will attend in person. Cook stepped down as CEO on September 1, with John Ternus now serving as CEO. According to on-chain reports, Apple is coordinating the leadership transition with product announcements, including the foldable iPhone. Token launch updates suggest Ternus will take center stage to avoid overshadowing the transition.
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