IT Home, October 15: Apple announced yesterday (October 14) that it is partnering with streetwear brand Les Benjamins to present a fashion show titled "From Earth to Sky" in Rose Valley, Cappadocia, Turkey.
IT Home note: Les Benjamins, founded in 2011 by designer Bünyamin Aydın, began with printed T-shirts and has since grown into a brand offering men’s and women’s apparel, hoodies, sportswear, outerwear, denim, and lifestyle products. This fashion show also celebrates the brand’s 15th anniversary.
During the fashion show, the most striking features were three massive hot air balloons soaring above the canyon, illustrated by Aydın using an iPad Pro with Apple Pencil Pro in Procreate.
Aydın revealed that the "Hover" feature of the Apple Pencil Pro feels like a "supernatural tool," allowing him to avoid mistakes before drawing and perfectly translate local Anatolian flowers into technical blueprints for a massive flying art installation.
In addition to designing the giant hot air balloon via iPad, Apple also stated that the entire event was filmed and recorded using the iPhone 18 Pro Max. Renowned French director Neels Castillon shot the entire show using the iPhone 18 Pro Max, which overseas tech media called the iPhone 18 Pro Max’s first major real-world test following Apple’s fall launch event—playfully referred to by domestic tech enthusiasts as Apple’s “Tech Spring Festival Gala.”
Thanks to the iPhone 18 Pro Max’s variable aperture technology and powerful A20 Pro chip, the crew achieved smooth visual transitions in environments with drastic changes in daylight, and used a custom-built drone to carry the phone, capturing high-difficulty cinematic slow-motion aerial footage at 4K 120fps ProRes RAW.