- Experts explained why Samsung could become one of the biggest players in stablecoin distribution.
- In their view, 800 million Galaxy smartphones could give the company an edge in the crypto market.
- At the same time, the company is investing in digital asset infrastructure.
Analysts believe Samsung could become one of the world’s largest stablecoin distributors by integrating the relevant features into Galaxy smartphones. They shared this view with CoinDesk following the announcement that Samsung Wallet will support stablecoins.
According to experts, the tech giant’s main advantage will not be the technology itself, but access to hundreds of millions of potential users.
Samsung’s Main Asset — Distribution at Scale
During the Galaxy Unpacked 2026 presentation, Samsung said Samsung Wallet will get native stablecoin support. The feature will be available on more than 800 million Galaxy smartphones, allowing users to make payments and store digital assets without needing separate crypto wallets or exchanges.
“This will make Samsung one of the first major mobile phone brands to offer native stablecoins on smartphones, enabling fast and reliable transfer of digital value,” Lee Dinham, product manager, emphasized.
However, it was the scale of the potential audience — not the service’s technical capabilities — that caught analysts’ attention.
Joseph Goh, APAC director at investment advisory firm Areta, said the move could make Samsung one of the key players in the stablecoin market, including “a dominant distributor of stablecoins such as USDC.”
In his view, the crypto industry’s main problem today is not liquidity or technology, but onboarding new users.
“Distribution is the scarcest resource, and Samsung has it at massive scale.”
Ben Nadareski, Solstice co-founder and CEO, also believes Samsung’s decision could accelerate the mass adoption of digital assets.
“The broader picture is distribution catching up to liquidity. For years, crypto had deep venues in places like South Korea and weak paths into daily spend. Samsung Wallet points the other way: stablecoins inside a hub people open for cards and checkout.”
According to experts, integrating digital assets into a familiar mobile wallet could significantly lower barriers for new users.
Samsung Builds Crypto Infrastructure in Parallel
Analysts also noted that stablecoin integration is only part of Samsung’s broader strategy.
During the quarterly report, Lee Jun-hee, Samsung SDS CEO, said the company’s investment in the operator of South Korea’s largest crypto exchange, Upbit — Dunamu — is a strategic step to develop digital asset infrastructure, including stablecoins and AI-based payment solutions.
In May 2026, Samsung Securities, Samsung SDS, and Samsung Card acquired 4% of Dunamu for about $408 million.
Joseph Go believes this deal is exactly what complements the company’s strategy.
According to him, Samsung aims to control not only the user interface, but also the technological foundation of the future ecosystem:
“Their goal is to be positioned in both dollar and won stablecoins while Korea’s framework is still being discussed. The timing is deliberate.”
At present, the country is working on the Digital Asset Basic Act, which is expected to define rules for trading, custody, oversight, and the issuance of stablecoins, but the timeline for its adoption has not yet been set.
Meanwhile, stablecoin outflows from South Korea have continued for 18 consecutive months, reaching $367 million in June.
As a reminder, earlier this year Samsung reported rising electronics prices due to a memory shortage amid the AI boom.
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