Singapore, September 1, 2026 — Amber International Holding Limited (Nasdaq stock code: AMBR) (the “Company”) today announced that it will officially rebrand from its existing brand, Amber Premium, to the new brand AMBR, marking a fundamental transformation in its business. Following the transformation, the Company will become an AI agent company focused on developing tailored AI agents for finance, enterprise, and growth sectors. Concurrently, the Company announced the launch of its flagship personal finance AI agent, Ambre, and is now opening access to its marketing AI agent, MIA, for enterprise clients.
Rooted in AI and professional expertise
AMBR was founded by the team that established Amber AI in 2017, which later evolved into Amber Group. Bringing nearly a decade of deep expertise in AI, financial markets, and technology, the team is ushering in a new chapter for AMBR. The company unites technical builders centered on AI with seasoned practitioners possessing extensive experience in financial markets and real-world business operations, integrating advanced AI capabilities with real data, domain knowledge, operational infrastructure, and practical workflows to create bespoke AI agents for high-impact use cases.
Michael Wu, founder and CEO of AMBR, said: "We started in 2017 as Amber AI, and after nearly a decade of experience in the market, we deeply understood the gap between 'intelligence' and 'real-world impact.' My career has always been at the intersection of technology and financial markets—ranging from programming and building AI systems to running businesses in the most challenging markets. These experiences have made it clear to me that the gap between intelligence and tangible outcomes is precisely what our agents are designed to solve. I am thrilled to fully dedicate myself to AMBR’s growth and support the company as it enters its next phase of development."
Dedicated agents built for real-world scenarios
Software engineering has long been a key domain for validating AI agents, demonstrating that when AI models are connected with the right tools, contexts, data, and permissions, they can go beyond merely generating answers to accomplish specific tasks. However, replicating this model in other domains—especially in finance and marketing—is more complex, as agents must operate within domain-specific data, relevant constraints, existing workflows, and risk parameters. AMBR was created specifically to address this challenge, focusing on developing AI agents tailored for these domains.
The AMBR agent was designed from the outset with a clear focus on a specific vertical domain. Its development integrates AI technology, domain-specific expertise, and a deep understanding of real-world business processes, aiming to enable the agent to comprehend user intent, coordinate related tasks, and assist in execution. As the agent demonstrates increasing reliability, AMBR will gradually expand the range of tasks it can autonomously handle, particularly in high-risk domains that demand high levels of professional judgment, precision, and trust. Ambre is the first agent to emerge under this model.
Ambre: Turn your investment ideas into action
The first flagship product of AMBR, Ambre, is designed to make personal finance experiences smarter, more natural, and more actionable.
Users can explore their personal financial information using natural language. Ambre provides targeted insights based on their actual holdings, interests, and relevant market updates. In addition to answering questions, Ambre can transform users’ financial goals into actionable, ongoing tasks—analyzing portfolios across accounts and asset classes, monitoring relevant market developments, and sending alerts when events impact their holdings, all with user setup and approval.
Ambre is currently available by invitation only, and verified customers of Amber Premium will receive priority access. Interested users can join the waitlist on the official website.
MIA: An AI agent built for marketing, delivering professional agency capabilities.
MIA is an AI agent developed by AMBR specifically for the marketing industry and is now officially available to enterprise customers. MIA was initially developed and commercially validated within AMBR’s internal operations, having executed over 1,250 automated workflows and reducing average delivery cycles by 85% within four months of launch.
MIA follows the same agent pattern across different domains, integrating market intelligence, content creation, and distribution into a unified workflow. It continuously monitors brands, competitors, market signals, social channels, news, and AI search results to identify relevant opportunities and risks, helping teams turn insights into actionable marketing outcomes — covering research, strategy planning, content development, response protocols, and content publishing, with built-in review and approval steps to ensure users maintain full control throughout the process.
Ambre and MIA together embody AMBR's core philosophy — integrating AI technology with domain expertise, data, and real-world workflows to create specialized AI agents tailored for specific use cases. The company expects to launch additional AI agent products later in 2026.
About AMBR
AMBR (Amber International Holding Limited, NASDAQ ticker: AMBR) is a NASDAQ-listed AI agent company focused on building bespoke AI agents for finance, enterprise, and growth sectors — delivering solutions in the most high-risk and trust-critical domains. AMBR was founded by the team that created Amber AI in 2017 (which later evolved into Amber Group), combining AI technology with deep expertise in financial markets, real-world business processes, and trusted infrastructure.
AMBR is building a suite of AI agents designed for specific use cases and end-to-end workflows, helping individuals and businesses evaluate opportunities, gain insights for decision-making, and bridge the gap from concept to execution. Its flagship agents include Ambre, focused on personal finance, and MIA, a marketing AI agent that has been battle-tested within AMBR’s internal operations.
To learn more, visit www.ambr.io or follow the official LinkedIn account @AMBR_io.
About Ambre
Ambr is the flagship personal finance AI agent for AMBR, integrating users' portfolios, interests, and financial backgrounds across accounts and asset classes. It filters through vast market signals to surface only the most relevant insights and transforms conversations into ongoing monitoring and actionable tasks, helping users turn information into clear, decisive action. Learn more at: ambr.io/agents/ambre.
About MIA
MIA is AMBR’s marketing AI agent, designed to make daily marketing execution more efficient and intelligent while reducing tedious manual tasks. Developed and battle-tested internally by iClick, a wholly owned marketing subsidiary of AMBR, and CMRS, MIA is now officially available to customers. Learn more at: MIA.ambr.io.
Forward-looking statements
This announcement contains forward-looking statements as defined in the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements in this announcement, other than statements of historical fact, are forward-looking statements. These forward-looking statements are based on current expectations and predictions regarding future events and financial trends, which the company believes may impact its financial condition, operating results, business strategy, outlook, and capital needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “future,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “ongoing,” “likely,” and similar expressions. Forward-looking statements involve inherent risks and uncertainties. Numerous factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to: risks related to the company’s strategic transformation of its business, including the ability to successfully transition its business model, retain existing customers, and achieve the anticipated benefits of the transformation; the company’s ability to successfully launch, commercialize, and scale its AI products and services (including Ambre and MIA) and deliver expected benefits to customers; timing and scope of product availability; market adoption of the company’s AI agents; market acceptance; product performance and reliability; competitive developments; operational execution; cybersecurity considerations; changes in applicable laws or regulations, including evolving regulatory requirements related to artificial intelligence, data privacy, algorithmic transparency, and AI governance; and other risks detailed from time to time in the company’s filings with the U.S. Securities and Exchange Commission (including its Form 20-F annual report). The company does not guarantee that any product or service will achieve expected levels of adoption or commercial success. Except as required by law, the company undertakes no obligation to update any forward-looking statements to reflect subsequent events or circumstances or changes in its expectations. Although the company believes the expectations expressed in these forward-looking statements are reasonable, it cannot guarantee that such expectations will ultimately be realized, and hereby cautions investors that actual results may differ materially from those anticipated.
This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities or investment products, nor does it constitute investment advice. Any products or services described in this announcement are subject to applicable laws, regulations, and eligibility requirements, and may not be available in all jurisdictions or to all persons. The company will not provide regulated financial services in jurisdictions where it is not licensed.
The English version of this announcement is the only legally binding official version; the Chinese translation is for reference only. The full English announcement can be viewed at www.ambr.io. In the event of any inconsistency, ambiguity, or conflict between the Chinese translation and the English version, the English version shall prevail.