Most people already know sleep matters. They still break the streak the next night. That gap is the product. Sleepagotchi is not interesting because it can show a score. It is interesting if the loop makes you come back tomorrow. Track. See what changed. Adjust. Repeat. Repeat is the whole game. An app you open when you remember is a reminder. An app that sits in the morning is a habit. Gotchi can widen the map later. The loop still has to stay light. If people only return for the reward, the habit dies when the campaign cools. Better sleep should be the prize. Everything else is just how you keep showing up. @sleepagotchi