Circle Partners With Chelsea FC as Main Shirt Sponsor, Bringing USDC to the Premier League CoinDesk reported that USDC issuer Circle Internet Group has become the new main shirt sponsor of Premier League club Chelsea FC, with the USDC logo set to appear on the front of the team’s jersey. Chelsea has been among the world’s highest-spending football clubs in the transfer market in recent years. The new kit is expected to debut in Chelsea’s home match against Brighton on Sunday. Financial terms were not disclosed. Earlier reports said Chelsea had been seeking around £65 million ($88.3 million) per year for the sponsorship slot, though that figure has not been confirmed as the value of this deal. CoinDesk said this marks the first time a crypto financial services firm has become the principal front-of-shirt sponsor of a Premier League club.
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