Kylian Mbappé is ending his nearly 20-year Nike partnership to join On, making him the centerpiece of the Swiss brand’s entry into football. On has appointed Thierry Henry as Director of Football and plans to launch its first football boots and uniforms in 2027. The move expands On beyond its running-footwear core and puts pressure on Nike’s position in elite football. On shares were reported up 7.4% in premarket trading. Financial terms and the precise reason for Mbappé’s Nike departure remain undisclosed. Watch execution through the 2027 launch, product adoption and whether On can convert Mbappé’s influence into a durable football business. #Sportswear #Football #Nike #OnRunning #Mbappe
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