Ethena Labs has launched Ethena Pay (@EthenaPay), a new self-custodial money app built directly on the Avalanche (avalanche-2:native) blockchain. Designed as an internet money neobank, the platform offers a seamless experience that lets users earn rewards without navigating complex decentralized finance interfaces. The application is currently rolling out across 48 countries during its initial phase, focusing on regions like Singapore, Australia, Japan, Brazil, and the UAE while navigating regulatory clearance for future expansions into the United States and European Union. Key highlights of the Ethena Pay ecosystem include: ✅ Vertically integrated payments powered by the USDe synthetic dollar alongside fiat IBAN and crypto transfer options. ✅ Global spending capability through a companion card supported across the vast Visa network of over 130 million merchants. ✅ Fee-free withdrawal options settled directly into recipients' local currencies. ✅ High-value incentives, including card cashback rates reaching up to 5% with major service partners and dynamic yield on held balances reaching up to 6%. By tapping into Avalanche's existing real-world asset liquidity, Ethena Pay provides everyday users with a practical bridge between daily spending and modern financial tools. Both iOS and Android users can now explore the app as rollout expands globally.