Accenture Expands Influencer Marketing Business With Whalar Acquisition https://t.co/JL39yyKz4N • Accenture announced an agreement to acquire creator and social marketing agency Whalar, strengthening its position in the rapidly growing influencer and creator economy. • Whalar will become part of Accenture Song, enhancing the company's capabilities in creator-led advertising, social commerce, and digital marketing services. • The acquisition reflects increasing demand from brands for influencer-driven campaigns as social media plays a larger role in consumer purchasing decisions. • Whalar has managed more than $600 million in creator campaigns across 40 countries, bringing significant global expertise and over 170 employees to Accenture. • The deal supports Accenture's broader strategy of expanding beyond traditional consulting services and capturing a larger share of digital advertising and creator economy spending. Explore Category https://t.co/RHmtMGxz5v $ACN $META $GOOGL $SNAP $PINS