X Algorithm Update: What Small Accounts Should Know X has updated its open-source algorithm, and the message is simple: Quality engagement matters more than empty clicks. Here are the key changes: - Likes now have more value. - Time spent reading a post has increased in importance. - Simply opening a post matters less. - Video views alone are not enough. Watch time matters. - AI-generated and copy-paste replies may get flagged. - The first 2 hours after posting are important. What should small creators do? 1. Write posts people want to read till the end. 2. Focus on getting genuine likes. 3. Write original replies in your own words. 4. Keep your content simple and useful. 5. Post when your audience is active. 6. Avoid spam and engagement bait. The biggest lesson: Don't just make people open your post. Give them a reason to stay, read and like it. Quality over quantity.