X is increasingly rewarding attention, not just clicks. The November 5 algorithm update suggests: - Likes matter more: Score increased from 0.66 to 0.708. - Reading time matters more: Increased from 0.006 to 0.0075. - Clicks matter less: Dropped from 0.30 to 0.274. - Video opens alone mean nothing: Score dropped to 0. - Originality matters: AI-generated and copy-paste replies may be flagged as LLM slop, particularly under accounts with 250K+ followers. - First 2 hours matter: Early engagement can help determine how far a post travels. - Quality beats quantity: One engaging post is better than several competing posts. What creators should do: - Write hooks that make people want to read until the end. - Focus on earning genuine likes, not just clicks. - Share original insights and personal experiences. - Stop using generic AI-generated replies. - Make the first few seconds of videos count. - Keep your profile and pinned post worth visiting. - Publish when your audience is active. My biggest takeaway: X is shifting towards rewarding content that holds attention. Getting someone to click is one thing. Getting them to stop scrolling, read your post, and hit like is much more valuable.