ATTENTION TO X CONTENT CREATORS 🚨 Here are all the details and what we need to do 👇 X updated their open-source algorithm again on November 5, and things have changed significantly on the engagement front. 💠 Likes are breaking records: The weight score has jumped from 0.66 to 0.708. Early likes are now the biggest lever for getting your posts seen by new people. 💠 Reading time matters: Time spent per post has risen from 0.004 to 0.0075—nearly doubled. The key is keeping users engaged and getting them to read all the way through. 💠 Taps are losing value: The score for simply opening or clicking a post has dropped from 0.3 to 0.274 and continues to fall. Tapping and scrolling past no longer carries weight. 💠 Same logic applies to videos: Simply opening a video earns 0 points. What matters is how long viewers watch from the very first second. 💠 Strict oversight on AI replies: AI-generated replies (LLM slop) under large accounts are now being labeled. If your reply is labeled and the user doesn’t follow you, your reply won’t even appear in their notifications. Always write in your own words. 💠 The critical window hasn’t changed: The first 2 hours and first 200 views remain the most crucial window. Always post when your audience is most active. What Should You Do? / What Should You Avoid? 💠 Focus on likes: Write fluid, compelling content designed to be read. 💠 Make your profile worth visiting, since X now also measures time spent on profiles. 💠 Don’t paste template or AI-generated replies under big accounts—you risk being labeled as spam or “LLM slop.” 💠 Review your pinned post; it can impact your entire account. 💠 Avoid posting in rapid succession; consecutive posts in the same feed compete with each other and reduce overall impact.