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One of the most well-executed projects right now is @FungoLabs . What makes them stand out is that they haven't just put measures in place to discourage farming. They've created a structure that gives every creator a fair opportunity to contribute and be part of the campaign. Capping the X campaign at 5 posts per person is a good example. It removes the incentive to keep posting just to climb a leaderboard. You have five opportunities to contribute something meaningful, so what you say matters more than how often you say it. Beyond the campaign, what they're building is equally interesting: the first encrypted NFTs on Ethereum. NFTs where ownership remains public, but the content itself stays private until the holder chooses to reveal it. I like the thinking behind this. Privacy, ownership and control are at the centre of the product, and even the way they've structured their creator campaign reflects that same thinking. Instead of rewarding volume, they're creating room for quality contributions from creators. Honestly, this is how creator campaigns should be structured.

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