Look at the full data: Views: 147.1K → -35% Engagements: 26.3K → -28% Likes: 12.8K → -26% Reposts: 272 → -30% Comments: 11.4K → -26% Engagement Rate: 17.9% → +11% So what’s happening? Reach is declining much more sharply than engagement. This means X is reaching fewer people overall, but those who do see the content are more likely to engage. For example: Previously: 100 viewers → 16 engagements Now: 100 viewers → 17.9 engagements 👉 This is not a sign of declining content quality. The bigger issue right now is the reduced reach and distribution.
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