1/5 How can you get your post to trend? This is undoubtedly what everyone working on X wants. Yesterday, X shared the entire algorithm behind the “FOR YOU” feed. X is changing the game— Moving from Revenue Sharing to Original Content Rewards. Starting August 7, 2026, X will no longer accept new creators into the old program and will gradually transition to the new model. The key point isn’t the name, but how X defines value: You create original content → earn qualified impressions → receive rewards. Posts, threads, videos, images, analyses, or commentary can all qualify—if the real value comes from you. Simply put: You don’t need to invent a new topic. But you must offer a fresh perspective.