Thanks to Moonpay’s airdrop-style distribution, I think projects have finally understood something: Free money—whether it’s $100K, $200K, or $500K—delivers the maximum possible engagement, regardless of the amount. Although we see it as free money, @moonpay extracted the absolute maximum return from the funds they distributed and has taken over X for days now. In my opinion, they distributed far less money than the engagement and followers they gained. We may soon see similar distributions.
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