Visa: U.S. willingness to use stablecoins could rise from 36% to 56% with bank-like protections A new Visa survey shows that U.S. consumers’ willingness to use stablecoins could increase significantly if these products are accompanied by protections similar to those in the traditional banking system. Specifically, the percentage of respondents willing to use stablecoins rose from 36% to 56% when assuming safeguards against fraud and deposit insurance. The Money Travels 2026 survey, conducted by Morning Consult among 2,192 U.S. adults from February 24 to March 2, found that 64% of participants rated trustworthiness as more dependent on the service provider than on the underlying technology. If stablecoins were offered by a familiar financial institution, willingness to use them increased from 36% to 45%. Commercial banks and global payment networks are currently the two most trusted entities to provide digital currency services, with trust levels of 61% and 60%, respectively. However, awareness of stablecoins remains limited, as 56% of respondents indicated they had never heard of this asset class. Meanwhile, market size continues to expand rapidly. The total supply of USD-pegged stablecoins has surpassed $295 billion, with USDT at approximately $183.4 billion and USDC nearing $76 billion. Visa also reported that the annualized volume of stablecoin payments processed through its infrastructure has reached over $20 billion—more than 15 times higher than a year ago—with over 160 active stablecoin-linked card programs operating globally. Visa’s data suggests that the primary barriers to stablecoin adoption may not lie in demand, but rather in trust, user protection, and integration with familiar financial institutions.