US Companies need to think about how this truly changes a significant portion of their business model. Literally turning $23B worth of liability, which compounds and accelerates cash flow problems in down markets, into a profit center that customers will like better. It’s only a matter of time until we see similar things happen with Starbucks, Chipotle, Amazon, Apple, Nike, Target, etc. This (loyalty programs), and company issued stable coins, are going to be among the next waves of coming on-chain.
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