Creator Wire had been out for less than a month when more than 5,000 creators had already connected. In its Q3 update, @turtledotxyz said demand was running ahead of onboarding. I like that they mentioned the second part. It tells me what the team was dealing with after the launch. I write about crypto products, so I tend to see the launch from the outside. A tool goes live and people start sharing it. On the other side of that announcement, someone still has to get those people set up so they can actually use it. If that takes too long, some of the people who showed up in week one may have moved on by the time you’re ready for them. That’s where I think the revenue matters. Turtle and Lunar Strategy reported $1.04M in Q3 revenue, on a cash in basis and net of intercompany. It came from services and distribution while the tools were still being built. For a young team, cash from work it’s already doing can give it room to fix the problems that only show up once people start using what it shipped. Tokenized assets excluding stablecoins stood at $46.1B on 4 November. A team launching into that market can already have its product ready while it’s still working out how to reach people with capital. If I were that team, I’d care how quickly I could get a campaign going through Creator Wire. The creator count tells me who’s there. The wait to get started tells me how much of that reach I can actually use. $Turtle