Elon Musk has turned the Hollywood effect into an extraordinary marketing strategy. While major companies spend millions of dollars trying to capture public attention, Musk puts on a spectacle and gets the entire world talking about Tesla. Even people who never considered buying a Tesla suddenly start imagining themselves driving one. But the most interesting part isn't how he sells cars. It's how he sells a vision of the future. Elon Musk doesn't just want Tesla to be another car brand. He wants the world to think of Tesla whenever it thinks about the future. And that's more powerful than any advertising campaign.