🚨 A fund manager is launching index funds designed specifically to exclude Elon Musk’s companies. Subversive ETFs has filed an application for two funds that track the Nasdaq 100 and the S&P 500—two of the world’s most widely held indices—but would exclude companies linked to Musk. What this initiative reveals: - The trigger is SpaceX’s recent inclusion in the Nasdaq 100, adding to Tesla’s already significant presence in the index. - An investor purchasing a traditional Nasdaq 100 fund is therefore automatically exposed to Musk’s ecosystem, whether they want to be or not. - These new products respond to demand for values-based investing, where investors deliberately exclude certain companies for personal or political reasons. The concept itself is not new—funds already exclude tobacco, weapons, and fossil fuels. The novelty lies in creating an exclusion filter centered on a single individual and his empire.