Founder Lore : 12/100 The founder who turned attention into an asset > justin sun > entered crypto early > not just as a builder > but as a strategist > understood something most founders ignored: attention is leverage > launched tron > fast, aggressive, impossible to ignore > while others focused on tech > he focused on distribution > partnerships, announcements, headlines, always in the conversation > acquired bittorrent > expanding beyond just a chain > turned narratives into momentum > stayed visible through every cycle > sometimes praised , often criticized > but never irrelevant > in a market driven by attention > he learned how to control it he didn’t just build in crypto he mastered how to stay at the center of it
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