🚨🇺🇸 Spider-Man: Brand New Day delivers the best opening day in North American box office history: $168 million, including $72 million from advance screenings. The film surpasses Avengers: Endgame’s record ($157 million) and reignites the theater-versus-streaming debate. With a release across 4,487 screens, the debut proves that event films still draw audiences to theaters. Revenue initially flows to Sony, the distributor and rights holder of Spider-Man, produced in collaboration with Marvel Studios. 🎯 For your portfolio: The leverage lies with theater operators and premium formats, whose business models thrive on foot traffic and concessions—not with major studios, where a single film carries limited weight. A blockbuster concentrates audience attention on just a few titles: this is an event-driven economy, not a resurgence of mid-tier cinema, which remains overshadowed by streaming. The market also anticipates Spider-Man to become the most profitable film of 2026 at 90% probability according to @Polymarket, with revenues reaching at least $800 million by late August at an 88% likelihood. Asset-by-asset analysis: $IMAX: Positive—premium theaters capture the largest per-ticket premium on event films. $SONY: Positive—the distributor collects box office revenue, even though Pictures represents only a fraction of the overall group. $CNK (Cinemark): Positive—record-breaking box office and concession sales on opening day.