NFT marketing: the do's and don'ts Most NFT launches fail before mint day. Here's how to avoid it. 🧵 ❌ DON'TS 1. Never sell the token as the only utility. A token is a promise, not a product. 2. Don't market a free mint, then switch to paid after the hype. That's bait and switch, and the community remembers. 3. Don't hire a weak CM who just shares spots with his friends. That's not community building. That's gifting. 4. No utility? Stay out of Spaces. Don't embarrass yourself live. 5. Don't overallocate the GTD phase. Spots lose value when everyone has one. ✅ DO'S BEFORE MINT 1. Price according to your social reputation. No reputation yet? Go free mint. 2. Allocate 70% of supply to the GTD phase. Reward your real supporters first. 3. Launching a product? Only jump on Spaces to talk about it when it's 80% ready. 4. Hire proven CMs like @ssheyii , @thejasich , @Soathefirstt , @Trappwurld and few others . 5. Have a roadmap before you start any contest. Work with the timing instead of postponing. ✅ DO'S AFTER MINT (if there's a product) 1. Budget for marketing. A good product still needs a push. 2. Reveal the art before launching the product. 3. Planning a token? Reward holders at least the value of their NFT. 4. Run the product independently of the NFT, but reward holders often. 5. Host holder Spaces like a board meeting. Drop random gifts and rewards for attendees, the digital refreshments. People show up when there's something in it for them. N.B: Build a profitable product. Marketing can fill a mint. It cannot save a product that makes no money. Hype fades, holders leave, and the community goes with them. Everything above only works when there is a real, profitable product underneath. Hype gets the mint. Profit keeps the community.