For an NFT project to succeed in this environment, it must be backed by well-known figures in the market. The era of generating hype by having influencers post tweets and giving away free NFTs or tokens is long over. When it comes to games, today, developers spend two days building AI-driven games and only five minutes minting tokens. Given how easy things have become, it’s nearly impossible to retain a community within a game and transform it into a win-win situation.