Mariana van Zeller on How Meta Makes Billions From Showing Its Users Scam Ads “Americans reportedly lost $148 billion to online scams last year. That's roughly $400 million a day.” “A Reuters investigation found that Meta internally estimated its platforms could show users around 15 billion high-risk scam ads every day.” “Meta reportedly projected that ads for scams and banned goods would account for around 10% of its 2024 revenue, roughly $16 billion.” “Meta's systems could charge advertisers higher fees when scam risk was detected below the threshold for removal, rather than automatically removing every flagged ad.” “The conversation should be about why platforms are allowed to profit from them and whether they should be held accountable.”