I think we as $LINK marines often forget how early we are... If you ask a random guy/girl on the street what crypto is, they will probably answer it has something to do with buying cat or dog coins or will say it's money used by criminals. It's like if you had asked people 30 years ago what the internet was, they would probably have said it was something to sent emails on. 99.9% of our use of the internet today is not to send emails, likewise 99.9% of our use of web3/crypto/defi will not be to buy dog themed coins. It's far bigger than what people realise today and when it comes clear, usage of defi will explode. A lot of people won't even know they are transacting on a blockchain but the fees will be payed and they will all flow to a protocol like $LINK that connects these traditional finance systems to defi.