ActivityFi is bigger than another points campaign Most incentive platforms start with a token and then try to attract users. ActivityFi flips the order. First, there's an existing ecosystem with real users and onchain activity. Then that activity becomes the basis for participation in a new market. That's the direction @zerufinance is exploring with Activity Markets. The first example is zETH, which uses Ethereum activity as its foundation. broader idea is that traders, liquidity providers and other genuine contributors can have a role in how a new market takes shape. Zaps becomes the participation layer. zScore provides wallet behavior signals. Activity Markets connect that activity to token issuance. A different way to think about launches.