source avatarTHOMAS

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Feeling for the @FungoLabs team. Building encrypted NFTs on Ethereum is hard, and this message is not easy to write. But look at the numbers. 30,000 whitelist applications. 12,000 in the X campaign. Yet participation fell short. That's the clout trap. Big numbers, wrong crowd. The first marketing mistake was not niching down. Encrypted NFTs are a privacy product, so the room should have been privacy users from day one. If I ran this, I would target people already using privacy protocols and market the first privacy NFT to them. 80% people who have talked about privacy onchain before, 20% fresh faces. Virality gets you eyeballs. Relevance gets you buyers. Respect to the team for refunding and being transparent. Hope you come back stronger.

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