ENS isn’t early because people haven’t discovered it. It’s early because the world hasn’t needed it yet. That sounds like the same thing. It isn’t. History is full of technologies that arrived before the problem became obvious. GPS. Cloud computing. Smartphones. The technology existed. The world simply hadn’t caught up. Identity follows the same pattern. The more digital our economy becomes… The more valuable recognizable identities become. ENS isn’t waiting for better marketing. It may be waiting for a different internet. Infrastructure often looks unnecessary… until suddenly it becomes indispensable.