This might be one of the smartest investments in football An $800,000 club turned into a $600,000,000 business Como went bankrupt in 2017 and restarted in Italy fourth division In a critical situation, only 5000 of its 12000 stadium seats were usable The famous Indonesian Hartono family bought the club in 2019 with an uncommon plan: bring young Indonesian players to Italy and turn their journey into a TV show But due to non EU player restrictions getting in the way, the project fell off So they looked at what was already attracting people from all over the world Tourism around Lake Como They started offering villa rentals, boat trips and high end hospitality alongside football According to the club president, premium packages could reach €2500, with basic tickets for local fans staying at €20 (very affordable) International visitors generated around 40% of ticketing revenue in 2025, according to him Then came jerseys, merch and collections which started to sellout quickly Huge amount of money went into the club 2019: promotion to Serie C 2021: promotion to Serie B 2024: back in Serie A after 21 years Then managed to qualify for their first Champions League qualification and beat Lens 9-1 a few days ago Crazy story