Strategy CEO: Selling Bitcoin at $60K and Buying at $80K Were Both the Right Trades Strategy CEO Phong Le, speaking in an interview with Bloomberg TV, explained why the company sold Bitcoin in the $60,000–$65,000 range before resuming purchases at around $80,000, saying Strategy does not make Bitcoin buying or selling decisions based on BTC’s price, but rather on its cost of capital. Le said selling roughly 7,000 BTC to fund some of the company’s preferred dividends was “the right trade at the time.” Over the past two months, Strategy has reduced its net debt from about $7 billion to zero and built roughly $7 billion in U.S. dollar reserves, strengthening its balance sheet. He said it now makes sense to sell MSTR shares at a premium to fund additional Bitcoin purchases. Le added that Strategy follows a “two-way strategy” and may sell Bitcoin when it makes financial sense, although it remains a net accumulator. He said the company could continue buying BTC at $90,000, $100,000 and even $130,000 if the economics remain attractive.