Trump Media is demonstrating a painful case of a Bitcoin treasury strategy. The parent company of Truth Social previously purchased approximately 11,542 BTC at an average price of nearly $118,500 per BTC, for a total cost of about $1.37 billion. From early 2026 to now, the associated wallet has transferred or sold around 7,281 BTC at an average price of roughly $74,855 per BTC, generating approximately $545 million in proceeds. They currently hold about 4,261 BTC. The estimated total realized and unrealized losses amount to roughly $555 million. Notably, this appears to be a standalone story of Trump Media buying near the peak and being forced to sell as BTC prices plunged sharply. Is @realDonaldTrump actually taking a loss, folks—or is this just selling with one hand while buying with the other?
ShawnShare
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