Airdrops are actually one of the strongest forms of marketing in crypto. Instead of spending millions on ads no one may see, an airdrop puts a project directly into people’s wallets. That creates conversations, screenshots, replies, word of mouth. MoonPay is a recent example. After they sent a small reward to eligible users, the platform started trending across crypto Twitter, with thousands of people suddenly talking about them who hadn’t before. Of course, an airdrop alone isn’t enough. If the product doesn’t deliver, the attention fades fast. But when a solid product is paired with a smart airdrop, the buzz is almost impossible to buy otherwise. Maybe the best marketing trick isn’t new at all. It’s putting your project straight into people’s hands and letting them do the talking.