📈🇮🇳 India makes history in digital spending! In the second quarter of 2026, app spending reached a record of $345 million USD. Generative AI drove 83% of revenue in this segment. Downloads remained stable, but spending per user has doubled over the past three and a half years. The adoption of digital payment methods has streamlined in-app purchases. India is transforming from a downloads-driven market to a value-driven one, fueled by an expanding middle class.
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